Product Marketing Strategies for Business Growth
Position your business for success by communicating your value more clearly
Product Marketing Strategies for Business Growth
Position your business for success by communicating your value more clearly
About The Valley PMM
After a couple of decades of working as a product marketer for tech companies of all sizes in the Silicon Valley I now focus on helping emerging tech businesses grow. I know what it takes to grow a startup, but I also understand the complexity of managing many stakeholders at large global companies.
Hi! My name is Lana Bazan and if you are a growing business looking for someone with extensive experience leading go-to-market strategies, product positioning, and brand storytelling across the tech, fintech and SaaS sectors, let's chat!
- Product Marketing Strategy
- GTM Planning & Execution
- Brand Positioning & Messaging
- Product Launch Management
- Content Strategy & Development
- Digital Marketing & SEO/AEO Optimization
- Competitive & Market Analysis
- Sales Enablement & Training
- Customer Segmentation & Journey Mapping
- Thought Leadership & Storytelling
Service Offerings
Market Research
Market Research
Market Research
Having a deep understanding of customers and the competition is the foundation to great marketing strategies. I help businesses define, conduct, and synthesize research that uncovers meaningful insights and sets them up for success.
GTM Strategy
Market Research
Market Research
With over two decades of go-to-market experience, I help guide businesses through the complex process of positioning, messaging, branding, sales enablement, and content and digital marketing strategies.
Product Launch
Market Research
Product Launch
From feature updates to Tier 1 product launches, I help businesses meticulously plan and execute the launch of B2B or B2C products and grow customer adoption and usage over time.